Introducing the New Warehouse on Wheels (WOW): Elevating Storage Solutions with a Fresh Perspective!

February 1, 2024

Get ready for an exciting transformation as American Trailer Rental Group becomes Warehouse on Wheels (WOW)! Bursting with energy, a vibrant new logo, and a mission to redefine commercial mobile storage, WOW is here to revolutionize the way you think about storage solutions.

WOW is not just a name; it's a synergy of 10 dynamic brands strategically positioned across the U.S. and Canada, boasting 36 locations and a whopping 35,000 high-quality trailers. Our commitment to innovation doesn't stop there – we're constantly acquiring new brands and establishing greenfield sites to enhance customer performance.

“The Warehouse on Wheels brand best illustrates the unique solution we provide to our customers.  From the first mile to the second to last mile, we provide ready-to-go-to-work assets and a powerful value proposition for our customers far superior to fixed warehouse space. Grounded in our customer intimate model of Ritz-Carlton service at Hampton Inn prices our customers rely on us day in and day out to maximize efficiencies in their supply chains. We are your warehouse on wheels, the right solution right now,” said Jonathan Brooks, CEO of Warehouse on Wheels.

The exciting changes don't end with the name – WOW proudly presents its catchy tagline, "The Right Solution Right Now," highlighting our swift and effective response to your storage needs. Crafted by a collaborative effort from our internal team, external branding experts, and valuable input from our c-suite and board of directors, this rebranding effort is a testament to our commitment to excellence.

Heath Northcutt, our Chief Commercial Officer, emphasizes, “Warehouse on Wheels thrives on tackling storage challenges and fulfilling last-minute customer requests with a 'Never say no' attitude. Our new brand identity showcases our capabilities and communicates precisely what sets us apart in the industry.”

Join the excitement as WOW, a family of respected storage and logistics solutions providers, propels forward with a rental fleet of over 35,000 top-tier storage, cartage, and over-the-road trailers. With nearly 300 dedicated team members spread across 36 locations in the U.S. and Canada, Warehouse on Wheels is not just a storage solution – it's a promise of excellence. Explore more at and discover the future of mobile storage!